Jokapoika

The Jokapoika cotton shirt has a relaxed, straight fit and it features the Piccolo pattern, which is printed in Helsinki. The shirt has a pointed collar, a metal button closure, and a chest pocket. The cuffed sleeves have metal button closures.

This product is made of 100% organic cotton.

In 1953, the very year she joined Marimekko, Vuokko Eskolin-Nurmesniemi created Piccolo, a striped fabric pattern painted with vivid brushstrokes. Three years later, the Jokapoika shirt made from the fabric appeared in stores and on the streets – for good, it seems.