Positive impacts on
people and planet

If the last seventy years has taught us anything, it’s that positive change doesn’t happen by chance but by inspiring others and leading by example.

So when it comes to the pressing and all-important issues of sustainability and running a responsible company, we come well prepared and ready to lead. Based on our founding principles of longevity, timeless design and human empowerment, we are proud to share our new 3-part strategy, that raises our sustainability goals and commitments to new inspiring highs.

Timeless design brings joy for generations to come
We are committed to making desirable products and garments that are never just thrown away.
The products of tomorrow leave no trace
We have a bold ambition of leaving no burden for coming generations.
Positive change through fairness and equality
It’s deeply rooted in our company DNA to promote fairness and equality in the world around us.