Runoja Unikko Placement

The Runoja cotton French terry hoodie has a relaxed fit and it features the large printed Akvarelli Unikko pattern flower, which looks like it was painted with watercolours. The hoodie has a drawstring hood and ribbing at the sleeve ends and hemline.

This product contains 80% organic cotton and 20% recycled polyester.

Unikko was created by Maija Isola in 1964 and has since become an international icon of print design. The founder of Marimekko, Armi Ratia, believed that it was not possible to faithfully capture the true essence of real flowers in print, which is why floral prints were earlier excluded from Marimekko collections. So, Maija Isola designed Unikko to be an abstraction of a flower rather than a photorealistic rendition. Today, Unikko is a powerful emblem of joy and creativity, seamlessly integrated into Marimekko´s design identity.