1. THE COLLECTED DATA AND THEIR USE
Collection of your personal data
We collect various personal data from the members of our customer loyalty program, unregistered customers of our webstore as well as other unregistered users of our website.
We collect customer data from our loyal customers and unregistered customers of our webstore, such as:
- First and last name
- Contact details
- Other optional information from our loyal customers, such as date of birth and gender
In addition, we collect other customer data from our loyal customers and the unregistered customers of our webstore, such as:
- From our loyal customers: starting time of the customer relationship as well as direct marketing consents and bans
- From our loyal customers: information relating to offers and other communication, such as benefits, services and campaigns we have offered
- Information relating to purchases and claims
- Information relating to product reservations
We collect identification data relating to the use of our services, such as usernames, solely from our loyal customers.
When contacting our customer service by email, telephone or the chat service on our website, we may process the following personal data:
- First and last name
- Contact details
- IP address
- Communication between you and the customer service
- Other information you have disclosed in the reference
We also collect technical data from all the users of our website, such as:
- IP address
- Operating system and device;
- The products searched for on our website, page history of our website and other possible analytics data
If you visit our website without logging in to your loyal customer account the technical data collected from you cannot be linked to you. The technical data may, however, be linked to your IP address whereupon the data in considered to be personal data.
We collect the majority of the customer data when you become a loyal customer or when you buy products in our webstore.
In order for your information to be up to date, we may update your personal data by exploiting public registers, updating services or the information relating to your orders.
Legitimate grounds for processing of your personal data and purposes of processing
We process your personal data to pursue our legitimate interest to run our business operations, improve your customer or visitor experience and conduct direct marketing. We do not, however, use your personal data for direct marketing purposes without your consent.
We process your personal data in order to fulfill the contractual obligations based on the customer relationship when you become a loyal customer or buy products in our webstore.
We process your personal data for the following purposes:
- In order to maintain the customer relationship, such as in order to inform you about our web services, products and customer loyal program
- In order to handle payment transactions
- In order to target marketing
- In order to develop the quality of our web services by analyzing for instance the products you have viewed and purchased, the feedback you have provided and the sections you have visited.
2. STORAGE OF YOUR DATA
Storage and transfer of your data
In order for you to exploit the benefits of our customer loyalty program in all of Marimekko’s places of business globally we transfer personal data relating to the customer loyalty program within the Marimekko group in order to identify our loyal customers. As a consequence, Marimekko’s affiliates outside of the EU/EEA get access to the customer loyalty program information. The access is, however, limited to the purpose of identifying the loyal customer. In addition, Marimekko may disclose information relating to the loyal customers (such as name, email and date of birth) to advertising network service providers in order to conduct targeted marketing. The recipient of the personal data is in that case Marimekko’s authorized service provider which processes the personal data transferred by Marimekko in order to offer marketing services to Marimekko. Our advertising network service providers may store the data outside of the EU/EEA. If personal data is transferred outside the EU/EEA, we will ensure that appropriate contractual measures (e.g. using standard contractual clauses of the EU Commission) are applied to the transfer, the transfer is lawful and that the processing and confidentiality are in compliance with the applicable laws.
Marimekko does not transfer your personal data outside of our organization apart from the following situations:
- You have given your consent to the transfer
- The transfer is based on law
- The personal data is transferred to an authorized service provider of Marimekko and the terms of processing of personal data have been agreed with the service provider
Erasure of your data
We process some of the personal data relating to your loyal customer relationship solely based on the contractual relationship. We delete such data as soon as possible when you no longer are our loyal customer. We store the personal data relating to your purchases and claims as long as it is necessary for instance for defending legal claims or for complying with bookkeeping and legal obligations.
The analytics data of our website are stored for 26 months. An example of analytics data are the products you have searched for on our website.
Information relating to reserve & collect are stored for 7 days.
You may, at any time, unsubscribe from our mailing list and prohibit us from sending you electronic direct marketing.
3. YOUR RIGHTS
Your right to receive your data
You have the right to know which data relating to you is processed by Marimekko.
In addition, you may require us to provide you with a report regarding the following matters:
- why is your data processed
- who we have disclosed your data to or who we plan to disclose your data to
- how long we store your data
If it is not possible to communicate the accurate storage time, we will inform you about the criteria for defining the storage time. Such criteria may be based for instance on a certain law or industry-specific instructions.
Your right to rectify your data
If the data relating to you is incorrect you have the right to require the rectification of such data.
You may ask us to rectify your data by contacting our customer service the contact details of which are set forth in section 4 of this privacy statement. If you are registered as our loyal customer and have activated your user account you may modify the information relating to you by logging in to your customer account on our website.
Your right to require the erasure of your data
You have the right to ask us to erase your data. You may ask us to erase your data by contacting our customer service the contact details of which are set forth in section 4 of this privacy statement. If you ask us to erase your personal data, we aim at erasing all data relating to you as soon as possible.
We store your data despite your erasure request only if there is a legitimate ground to store the data, such as a legal obligation.
Right to object and limitation of processing
You have the right to object to processing of your data or profiling when your data is used for direct marketing. You have the right to require the limitation of processing of your personal data for instance when the data relating to you are incorrect.
In addition, you have, in certain special circumstances, the right to object the processing of your personal data based on your particular situation.
You may invoke your objection and limitation rights by contacting our customer service the contact details of which are set forth in section 4 of this privacy statement.
Right to transfer your data from one system to another
You have the right, at your discretion, to transfer your data to another organization. If you wish to transfer the data from one system to another, Marimekko will disclose such data to you in a structured and electronic format. In case you have further questions regarding the above right, you may contact our customer service. The contact details of our customer service are set forth in section 4 of this privacy statement.
Your right to lodge a complaint
You have the right to lodge a complaint with the competent national supervisory authority if you find the personal data processing activities of Marimekko to be non-compliant with data protection legislation.
4. CONTACT DETAILS
Controller: Marimekko Australia Pty Ltd
If you have a request, notification or you have something else to ask regarding the processing of personal data, you may contact our customer service in the following ways:
- by sending an email to the address firstname.lastname@example.org
- by calling the number 1300 853 671. (local network charge/mobile call charge or international call charge), Monday-Wednesday and Friday 1pm-5pm AEST (excluding public holidays)