Wool's best qualities include insulation performance, moisture absorbency, and elasticity. It is also an antibacterial material resistant to stains and seldom needs washing. To take the best possible care of your woolen products, always check the care label for exact instructions.
The best way to keep wool clean and fresh is to air it. Small stains on wool products should be removed immediately by brushing or gently cleaning the stain.
When it is time to wash your wool products, check the care label for the correct washing method. For wool products that can be washed, Marimekko recommends hand washing. Use a detergent that’s made for wool.
Wash the wool product separately in plenty of cool water. Do not rub or wring the product during washing. Please ensure that the water temperature remains cool during the rinses as well.
Wool products are best stored airily folded on a flat surface. Wool may attract textile pests, so make sure that garments stored for a long time are clean and protected from pests, e.g., in a storage box.

Remove excess water by rolling the wool product inside a towel. Reshape the product into its original shape while damp. Dry flat on a towel. To avoid shrinkage, do not dry wool products near a heat source.

Surface changes, such as pilling, are typical for wool products with a soft surface. The Kent CP6 clothes brush is suitable for most wool products. Brushing helps remove pilling and smooth the product's surface. The Steamery Pilo 2 fabric shaver is suitable for smooth-surfaced textiles. Always test on an inconspicuous area first.